Privacy policy

This privacy policy explains how butterfliesbereavement.co.uk handles personal data collected from visitors to this website. The site is an independent informational portal that publishes reviews and analytical materials about online casinos, including venues that operate outside UKGC licensing and GamStop. It does not accept bets, process payments, or provide gambling services, and it does not collect any payment or gambling account data. The data described below relates solely to ordinary website use, such as browsing, contacting the site, and analytics. All processing follows the principles of the UK GDPR and the Data Protection Act 2018.

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Who controls your data

The data controller responsible for the information collected through this website is the site administrator of butterfliesbereavement.co.uk. The administrator decides why and how visitor data is processed and is the point of contact for any privacy matter. No additional legal entity, registered office, or trading name is claimed in connection with this site.

Data we collect

The information gathered here is limited to what is needed to operate the site and respond to enquiries. The site does not request identity documents, financial details, or special category data. The categories of data processed include:

• technical data such as IP address, browser type, and device characteristics;
• usage data such as pages viewed, time on page, and referring sources;
• contact data, including a name and email address, when a visitor uses the contact form.

Most technical and usage data is collected automatically through cookies and similar tools. Contact data is provided voluntarily and only when a visitor chooses to get in touch.

Purposes and legal bases

Each type of processing has a defined purpose and a lawful basis under the UK GDPR. Technical and usage data supports the legitimate interest of keeping the site secure, stable, and useful, and of understanding how content performs. Contact data is processed to answer questions and respond to messages, which also rests on legitimate interest, or on consent where a visitor has actively reached out. Where cookies are not strictly necessary, they are set on the basis of consent given through the cookie banner. Data is never used for automated decision-making or sold to advertisers.

Cookies

This website uses cookies to enable core functions, remember preferences, and measure traffic through analytics. Strictly necessary cookies keep the site working, while analytics and preference cookies are optional and depend on consent. A fuller explanation of each cookie type and how to manage or disable them is set out in the Cookie Policy, which should be read alongside this document.

Your rights

Under data protection law, visitors hold a number of rights over their personal data. These can be exercised at any time by contacting the site administrator. The rights available include:

• the right to access the personal data held about you;
• the right to rectification of inaccurate or incomplete data;
• the right to erasure of your data where there is no lawful reason to keep it;
• the right to object to processing based on legitimate interests;
• the right to lodge a complaint with the Information Commissioner's Office (ICO).

Requests are reviewed carefully and answered within the timeframe set by law. A visitor who remains dissatisfied may contact the ICO, the UK supervisory authority for data protection.

Data retention

Personal data is kept only for as long as it serves the purpose for which it was collected. Contact data is retained while a query is open and for a reasonable period afterwards in case of follow-up, then deleted. Technical and analytics data is held in aggregated or limited form for traffic analysis and removed once it is no longer needed. Retention periods are reviewed regularly to avoid keeping information longer than necessary.

Security

Reasonable technical and organisational measures protect data against unauthorised access, alteration, or loss. These include secure transmission protocols, restricted access to administrative tools, and routine monitoring of the site. No online service can promise absolute security, but these safeguards are reviewed and updated regularly.

Contact

Questions, requests, or concerns about this privacy policy can be sent by email to [email protected]. This policy takes effect upon publication on the site and may be revised when legal requirements or site practices change, with any updated version applying from the date it is published.